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Aurora Wines

Aurora Campaign

Campaign identity and launch film for a family winery refreshing its young range without losing its roots.

Date
2/18/2026
Role
Creative direction, design, web
Tags
identity, campaign, web
Row of vineyards at sunrise with a warm sky.

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Lead piece for connected TV and vertical social formats.

Sloping vineyard at sunrise.
Main location for the shoot.
Bottle label detail on dark glass.
Editorial system applied to packaging.

Aurora was turning forty and needed to introduce its young range without diluting the historic identity. The work combined creative direction, film and a dedicated landing page with online reservation.

System

Serif typography for the premium tier, a neutral sans for the young range, and a single accent colour pulled from the historic mark. Digital pieces reuse the same editorial grid as the print stationery.