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North Studio

Editorial reel

A motion-led piece for presenting a flexible identity system.

Date
3/12/2026
Role
Creative direction, web
Tags
identity, motion, web
Work table with screens and creative material.

Watch video

The main film captures rhythm, graphic system and digital applications.

Motion exploration

Tests for pacing, cuts and typographic behavior.

Social version

A shorter adaptation for feeds and vertical assets.

Bright interior with contemporary furniture.
Art direction for the brand environment.
Workspace with large windows.
Editorial system applied to presentation.
Natural landscape at sunset.
Color and atmosphere reference.

The project pairs a restrained visual story with small interactions that let the content breathe. The detail page gives the video priority while keeping enough context to understand the process and scope.

System

The identity was shaped around reusable editorial modules, a focused palette and a typographic rhythm that works across digital pieces and commercial decks.